Online Marketing Tips for Attorneys: 2015 and Beyond

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The internet is changing. Fast.

There is no greater example of how much the online landscape has changed than for attorneys.

This time last year online marketing for attorneys was easy. Set up some PPC ads, build some contextual links to a home page and post some Facebook updates and you were good!

High rankings in search engines are much harder to come by now.

It requires the use of great, original and shareable content that generates inbound links on autopilot. The problem is, this type of content is extremely difficult to come by.

This post will explore how to write great content for Attorneys for online marketing in 2015 and beyond.

There are two pieces of content that I want to reference for this article.

The first, is a post by Ryan Stewart. We’ve written about his work before and we’ve completely fallen in love with his style.  It’s honest, to the point and matter of fact.

In his latest piece about seo for lawyers, Ryan goes into great detail about content marketing for the purpose of SEO. He makes the outstanding points that no one is going to link directly to your home page anymore. It contains nothing but brand information and the other site has nothing to gain from sending their audience there.

However, you do have much to gain from creating content and doing link outreach and building links to deep blog posts. This is the type of content that other website’s will gladly link to. He notes that you can use things like in depth guides, case studies and video blogging to drum up the interest from other sites. After than it’s up to you to push it through social media channels and manual link outreach.

Read the pull post here:

The next piece of content I’d like to discuss comes from Rand Fishkin, CEO and founder of the most famous SEO software on the planet, Moz.

Rand recently stepped down as CEO but has taken on the role of influencer and creator. He is the lead creative director for their blog that does well over 10,000,000 visits each year.

My favorite piece of his is a slideshare document, titled Why Content Fails. This is honestly one of y favorite pieces of content on the web of all time.

It goes into great detail about how to create the right content for your audience, how to promote your content and how to get that content to rank in search engines. He firmly believes that content marketing is the SEO of 2015 and beyond. After reading through the slides, he’s very difficult to disagree with.

What do you think? What is the way ahead for SEO in 2015 and beyond? Is it content? Is it links?

Only time will tell.

How to Market with SEO

posted in: Attorney SEO | 0

webris-miami-seo-logoSearch engine optimization (SEO) is a difficult process to undertake. As an attorney, you want to utilize the power of search engines to drive the right traffic to your website. The ultimate goal is to capture people at their point of interest – i.e. when they go to a search engine and type in exactly what they are looking for.

The easiest way to grow your business to capture these searchers when they are looking for your business. In other words, all you have to do is simply be present when they are searching. Granted, this process is a lot more difficult than it sounds, but that is why this blog exists!

This brief article is going to tackle the 3 best ways to get on top of search engines and how you can get started implementing your program in just 3 weeks time.

Part 1: Keyword Research

This is actually the most difficult part of the SEO process and also the most important. It is so important because the keywords that you select to target will ultimately be the people that end up on your website. That means you want to make sure you are targeting the right keywords so you can drive the right traffic and hopefully convert them into legal leads.

We found a company based out of Miami, FL that does this very well. The company offers SEO services in Miami, FL and was also recently named the best SEO company in Miami. What they suggest you do is use Google’s Keyword planner to find keywords that have good search volume and a low CPC cost. That means you will be able to drive a very high volume of traffic to your website with not a ton of cost added to your budget.

Part 2: Strategy

The next part is coming up with a strategy that will be able to be carried out over the years. You need to remember that SEO is an ongoing process, not a short quick fix solution. Unlike PPC ads, your SEO campaign takes patience and a lot of work. However, when done right, the results are incredible.

That means you want to focus on building long term goals and building white hat traffic. You can do this by setting up a content calendar and reaching out to local guest bloggers in your area. Set times and dates to contact each person and automatic emails to follow up.

Part 3: Patience

Finally, your SEO plan will require patience. SEO is like Rome – it won’t be built in a day! It requires long term patience and planning that will pay dividends when done correctly. You want to make sure that your marketing team is well versed in HTML, CSS and Google certified in order to have a robust program. In addition, it is wise to invest in PPC ads, as they will give you the short term results you are looking for.

Guest Post: How to Rank Higher in the SERPS

posted in: YouTube SEO | 0

attorney seoToday, we have a great feature from one of our regular contributors. His name is Ryan Stewart, and he is widely renowned as one of the top Miami SEO Experts. Ryan owns Marketic, a Miami based SEO agency that specializes in flat web design. Marketic is a highly sought after agency is has been ranked by numerous sources as the best miami SEO company.

Ryan wrote in about helping your website show up higher in search engines results pages (SERPS).

I saw an earlier post from this blog that mentioned SEO for attorneys. Shortly after that, Gerash reached out to me in regards to writing a post about helping his followers rank higher in Google, Yahoo and Bing.

Gerash is an old friend of mine so I happily obliged. I put together a small guide for you guys to follow along with step by step. However, I will warn you. SEO is not easy. In fact, it;s extremely difficult.

Moreover, it’s insanely time consuming. Unless you have a person dedicated to SEO full time in house, I strongly suggest that you hire an outside agency to help with your efforts.

With that being said, this guide will help you out along the way so you know exactly what to ask when hiring an agency.

There are 3 mains aspects to SEO:

  1. On Page SEO – this refers to the technical aspects of SEO
  2. Off Page SEO – this refers to the link building aspects of SEO
  3. Content – this refers to what you are putting on your website and how you are pushing that content to outside sources

On Page SEO

On page SEO is technical and boring – it’s not very sexy. However, there are a number of resources available to you in the recent years that have made on page SEO much easier and less technical. For example, if you built your website in WordPress, the following plug ins are must have for your website:

  • Google XML Sitemaps
  • Yoast SEO Plug In
  • Link Juice Keeper
  • WordPress All Around SEO Plug In
  • Google Analytics
  • Google Webmasters Tools

Utilizing these simple plug ins will make your life a whole lot easier and save you a ton of time on the back end. A couple of other things to keep in mind:

  • Tagsattorney seo 3
  • Taxonomies
  • HTML coding
  • H1, H2, H3 tags
  • Metas and Title tags

These 5 aspects are very important and can’t be overlooked. The plug ins listed above will help with all of these, but if you have any issues it’s best to hire an outside consultant. Most are available at an affordable hourly rate and can be found on a number of websites.

Off Page SEO

This is always the most controversial aspect of SEO. Off page SEO refers to link building – the practice of getting your website linked to from other websites.


Google and other search engines view links as votes. The more votes your website has the more popular it is to search engines. Since search engines want to show what they believe it popular, attaining links is the number one way to increase search engine visibility.

However, the notion of how to build links has changed drastically over the years. For example, you to be able to mass link spam through comments, directories and web 2.0s in order to rank.

Now, you will get hit with a Google penalty.

The proper way to build links is through organic ways, like getting people to naturally link to your website. We will cover this in the next section.


This is something that has come up in the past couple years due to the Penguin and Panda updates. These two algorithmic shifts attacked duplicate content and over optimized websites.

This is where the term “content is king” stemmed from. Google wants websites that are consistently updating and providing users with fresh and relevant content.

They believe that if you provide great content, then other websites will automatically link to you.

This, is nothing but a myth. The notion that people will just link to you isn’t just untrue, its flat out stupid.

The key to great content marketing is distributing this content. In order to get links, you have to get it in front of people. That means pushing it through a number of different mediums. The following is a list to get you started:

  • Facebookattorney seo 2
  • Twitter
  • Instagram
  • SlideShare
  • YouTube
  • Vimeo
  • Content Sharing Networks
  • Citations
  • Directory Listings
  • Facebook Groups
  • Google Plus Hangouts

Getting your content out in front of these audiences will greatly increase the chances of getting links back to your content and helping your SEO efforts.

As stated before, SEO is an extremely time consuming process. As a busy attorney, you most likely won’t have time to complete this on your own.

SEO is an essential piece of your firm';s marketing plan, as over 80% of all cases begin with a simple Google search. Hiring an outside agency can be tough, as many SEO agencies are pure spam artists.

If you would like to work with Marketic, you can look us up on the web at Marketic is a BBB accredited agency and has attendants standing by 24/7 waiting for your call.


Five Ways to Bring in More Clients

posted in: Attorney Marketing | 0

"Scales of Justice" button (Gold)Now a days, you can’t sit down on a bus bench without being bombarded by advertisements from attorneys. Part of the reason we’re seeing such an influx of attorney ads is the recessions, as law school applications nearly tripled during this time.

Now, 8 years later, we’re dealing with the fall out. 3 times more attorneys are flooding the market place and with the big guys closing their doors to hiring, these attorneys are opening up their own shops.

That means your firm has to be more vigilant than ever to avoid getting sucked in these cheesy ads and still bring in new clients.

Social Media

Your son or daughter probably can;t get off their phones at diner time with applications like SnapChat and Instagram. If you want to stay ahead of the curve, its best that you find a way to join the party. Look into mediums like Facebook and Pinterest, where there is more of an adult crowd. Both of these platforms have a high engagement rate for users as well as offer advertisement opportunities. For just a couple of bucks a day you can reach hundreds of new viewers and bring them to your website.

Radio Ads

I know they can come off a little bit cheesy, but hey, they work! There is a reason why you can;t get that little jingle out of your head from the DUI attorney or personal injury attorney. They can be a little bit expensive but finding the money within your budget can go a long way for branding purposes as well s exposure.


SEO, short for search engine optimization, is when you optimize your website to show up higher in search engines. For example, if someone searches for “attorneys in Miami”, you can have your website show up first. This is a very powerful (but VERY expensive) form of online marketing, and it’s best to find the right company to handle this for you. We suggest that you come up with a method to find these companies and share it with us. If you have any ideas on the top SEO agencies in your area, or if you have any connections, please contact us. image for attorney marketing


PPC ads, or Pay Per Click Ads, are the little text ads that you see show up in Google and Bing. These ads are very similar to SEO except you only pay when someone clicks on your ad. These clicks can range anywhere from $1 to $150, depending on your niche. We suggest you find an agency that does PPC ads and hire them to handle your campaign. These can get very complicated and we don’t advise you to tackle this yourself.

Cold Calling

Ah, yes, we know – your office probably gets hit hard with cold calls on a daily basis. But at the end of the day, cold calling is the most cost effective form of marketing and it has the highest ROI. All you need to perform cold calling is a cell phone (preferably land line for clarity purposes) and a brass set of balls. You are going to hear “NO” 999 out of 1,000, but that one time you make a sale it’s well worth it. Trust me, there is no feeling in the world like closing a sale from someone you don’t even know!

Albeit short, this list of 5 should help you get well on your way to finding new clients. There are literally a million ways to skin a cat with this, and if you have any more suggestions please contact us or submit a guest post.

Submitting a guest post will get you featured right here on the home page of this blog. We even allow links back to your website if the article is good enough.

In addition, it gets sent out through a social media blast to all of our fans so your brand gets completely new exposure.