Search engine optimization (SEO) is a difficult process to undertake. As an attorney, you want to utilize the power of search engines to drive the right traffic to your website. The ultimate goal is to capture people at their point of interest – i.e. when they go to a search engine and type in exactly what they are looking for.
The easiest way to grow your business to capture these searchers when they are looking for your business. In other words, all you have to do is simply be present when they are searching. Granted, this process is a lot more difficult than it sounds, but that is why this blog exists!
This brief article is going to tackle the 3 best ways to get on top of search engines and how you can get started implementing your program in just 3 weeks time.
Part 1: Keyword Research
This is actually the most difficult part of the SEO process and also the most important. It is so important because the keywords that you select to target will ultimately be the people that end up on your website. That means you want to make sure you are targeting the right keywords so you can drive the right traffic and hopefully convert them into legal leads.
We found a company based out of Miami, FL that does this very well. The company offers SEO services in Miami, FL and was also recently named the best SEO company in Miami. What they suggest you do is use Google’s Keyword planner to find keywords that have good search volume and a low CPC cost. That means you will be able to drive a very high volume of traffic to your website with not a ton of cost added to your budget.
Part 2: Strategy
The next part is coming up with a strategy that will be able to be carried out over the years. You need to remember that SEO is an ongoing process, not a short quick fix solution. Unlike PPC ads, your SEO campaign takes patience and a lot of work. However, when done right, the results are incredible.
That means you want to focus on building long term goals and building white hat traffic. You can do this by setting up a content calendar and reaching out to local guest bloggers in your area. Set times and dates to contact each person and automatic emails to follow up.
Part 3: Patience
Finally, your SEO plan will require patience. SEO is like Rome – it won’t be built in a day! It requires long term patience and planning that will pay dividends when done correctly. You want to make sure that your marketing team is well versed in HTML, CSS and Google certified in order to have a robust program. In addition, it is wise to invest in PPC ads, as they will give you the short term results you are looking for.