Now a days, you can’t sit down on a bus bench without being bombarded by advertisements from attorneys. Part of the reason we’re seeing such an influx of attorney ads is the recessions, as law school applications nearly tripled during this time.
Now, 8 years later, we’re dealing with the fall out. 3 times more attorneys are flooding the market place and with the big guys closing their doors to hiring, these attorneys are opening up their own shops.
That means your firm has to be more vigilant than ever to avoid getting sucked in these cheesy ads and still bring in new clients.
Your son or daughter probably can;t get off their phones at diner time with applications like SnapChat and Instagram. If you want to stay ahead of the curve, its best that you find a way to join the party. Look into mediums like Facebook and Pinterest, where there is more of an adult crowd. Both of these platforms have a high engagement rate for users as well as offer advertisement opportunities. For just a couple of bucks a day you can reach hundreds of new viewers and bring them to your website.
I know they can come off a little bit cheesy, but hey, they work! There is a reason why you can;t get that little jingle out of your head from the DUI attorney or personal injury attorney. They can be a little bit expensive but finding the money within your budget can go a long way for branding purposes as well s exposure.
SEO, short for search engine optimization, is when you optimize your website to show up higher in search engines. For example, if someone searches for “attorneys in Miami”, you can have your website show up first. This is a very powerful (but VERY expensive) form of online marketing, and it’s best to find the right company to handle this for you. We suggest that you come up with a method to find these companies and share it with us. If you have any ideas on the top SEO agencies in your area, or if you have any connections, please contact us.
PPC ads, or Pay Per Click Ads, are the little text ads that you see show up in Google and Bing. These ads are very similar to SEO except you only pay when someone clicks on your ad. These clicks can range anywhere from $1 to $150, depending on your niche. We suggest you find an agency that does PPC ads and hire them to handle your campaign. These can get very complicated and we don’t advise you to tackle this yourself.
Ah, yes, we know – your office probably gets hit hard with cold calls on a daily basis. But at the end of the day, cold calling is the most cost effective form of marketing and it has the highest ROI. All you need to perform cold calling is a cell phone (preferably land line for clarity purposes) and a brass set of balls. You are going to hear “NO” 999 out of 1,000, but that one time you make a sale it’s well worth it. Trust me, there is no feeling in the world like closing a sale from someone you don’t even know!
Albeit short, this list of 5 should help you get well on your way to finding new clients. There are literally a million ways to skin a cat with this, and if you have any more suggestions please contact us or submit a guest post.
Submitting a guest post will get you featured right here on the home page of this blog. We even allow links back to your website if the article is good enough.
In addition, it gets sent out through a social media blast to all of our fans so your brand gets completely new exposure.