Utilizing YouTube to Bring in Clients

posted in: YouTube SEO | 0

This post isn’t necessarily about attorney marketing, but it’s about how to leverage YouTube to bring in more clients.

We came across a great post by a local Akron CrossFit gym on their YouTube blog. The post was about how to increase views by ranking the video up high in Google, Bing and Yahoo Searches.

They offered up a number of really great tips and insights on how to do it – the video can be seen below:

The video doesn’t offer a ton of insights about how they did it, but using our marketing skills here is what we have deduced:

  • They used the keyword multiple times in the title
  • They used the keyword when naming the core file that they uploaded to YouTube
  • They used other YouTube accounts to link to this video within YouTube

The third aspect is really the key point. Almost everyone knows how to include keywords in their YouTube videos so we aren’t going to sit here and write about that point.

However, not everyone knows about how to build links within YouTube, so I am going to focus on that.

Everyone knows that the links from YouTube are nofollow – in other words, search engines don’t factor them in to the ranking factor.

What not many people know, is that links within YouTube are dofollow.

That means you can build links from one video to another, which count as very powerful PR9 links to your video.

This tells search engines that the YouTube community is talking about your video, so the search engines should probably show it.

The way you do this is simple, but very time consuming. I recommend you have your VA do it for you:

  • Create 20 new Gmail accounts
  • Create 20 new YouTube accounts from within those Gmail accounts
  • Set up the YouTube accounts themed based on what you want the video to rank for. In other words, if your video is based on Attorney marketing, create an Attorney marketing YouTube channel
  • Deck out the channel with images, profile information and profile links
  • Populate the channel with 3 different videos, all named differently
  • Take the YouTube URL from the video that you would like to rank and place it on each of the videos on the other accounts
  • Make sure you put something discrete in the description box

Do this for each of the 20 accounts over a 15 – 30 day period of time.

This will build out a ton of high quality PR links (FREE by the way) that will help to greatly push up your videos ranking.

If you have any questions about this process, you can check out the guys YouTube channel by searching for “CrossFit Akron”.

Guest Post: How to Rank Higher in the SERPS

posted in: YouTube SEO | 0

attorney seoToday, we have a great feature from one of our regular contributors. His name is Ryan Stewart, and he is widely renowned as one of the top Miami SEO Experts. Ryan owns Marketic, a Miami based SEO agency that specializes in flat web design. Marketic is a highly sought after agency is has been ranked by numerous sources as the best miami SEO company.

Ryan wrote in about helping your website show up higher in search engines results pages (SERPS).

I saw an earlier post from this blog that mentioned SEO for attorneys. Shortly after that, Gerash reached out to me in regards to writing a post about helping his followers rank higher in Google, Yahoo and Bing.

Gerash is an old friend of mine so I happily obliged. I put together a small guide for you guys to follow along with step by step. However, I will warn you. SEO is not easy. In fact, it;s extremely difficult.

Moreover, it’s insanely time consuming. Unless you have a person dedicated to SEO full time in house, I strongly suggest that you hire an outside agency to help with your efforts.

With that being said, this guide will help you out along the way so you know exactly what to ask when hiring an agency.

There are 3 mains aspects to SEO:

  1. On Page SEO – this refers to the technical aspects of SEO
  2. Off Page SEO – this refers to the link building aspects of SEO
  3. Content – this refers to what you are putting on your website and how you are pushing that content to outside sources

On Page SEO

On page SEO is technical and boring – it’s not very sexy. However, there are a number of resources available to you in the recent years that have made on page SEO much easier and less technical. For example, if you built your website in WordPress, the following plug ins are must have for your website:

  • Google XML Sitemaps
  • Yoast SEO Plug In
  • Link Juice Keeper
  • WordPress All Around SEO Plug In
  • Google Analytics
  • Google Webmasters Tools

Utilizing these simple plug ins will make your life a whole lot easier and save you a ton of time on the back end. A couple of other things to keep in mind:

  • Tagsattorney seo 3
  • Taxonomies
  • HTML coding
  • H1, H2, H3 tags
  • Metas and Title tags

These 5 aspects are very important and can’t be overlooked. The plug ins listed above will help with all of these, but if you have any issues it’s best to hire an outside consultant. Most are available at an affordable hourly rate and can be found on a number of websites.

Off Page SEO

This is always the most controversial aspect of SEO. Off page SEO refers to link building – the practice of getting your website linked to from other websites.

Google and other search engines view links as votes. The more votes your website has the more popular it is to search engines. Since search engines want to show what they believe it popular, attaining links is the number one way to increase search engine visibility.

However, the notion of how to build links has changed drastically over the years. For example, you to be able to mass link spam through comments, directories and web 2.0s in order to rank.

Now, you will get hit with a Google penalty.

The proper way to build links is through organic ways, like getting people to naturally link to your website. We will cover this in the next section.

Content

This is something that has come up in the past couple years due to the Penguin and Panda updates. These two algorithmic shifts attacked duplicate content and over optimized websites.

This is where the term “content is king” stemmed from. Google wants websites that are consistently updating and providing users with fresh and relevant content.

They believe that if you provide great content, then other websites will automatically link to you.

This, is nothing but a myth. The notion that people will just link to you isn’t just untrue, its flat out stupid.

The key to great content marketing is distributing this content. In order to get links, you have to get it in front of people. That means pushing it through a number of different mediums. The following is a list to get you started:

  • Facebookattorney seo 2
  • Twitter
  • Instagram
  • SlideShare
  • YouTube
  • Vimeo
  • Content Sharing Networks
  • Citations
  • Directory Listings
  • Facebook Groups
  • Google Plus Hangouts

Getting your content out in front of these audiences will greatly increase the chances of getting links back to your content and helping your SEO efforts.


As stated before, SEO is an extremely time consuming process. As a busy attorney, you most likely won’t have time to complete this on your own.

SEO is an essential piece of your firm';s marketing plan, as over 80% of all cases begin with a simple Google search. Hiring an outside agency can be tough, as many SEO agencies are pure spam artists.

If you would like to work with Marketic, you can look us up on the web at www.marketic.co/contact. Marketic is a BBB accredited agency and has attendants standing by 24/7 waiting for your call.

 

Five Ways to Bring in More Clients

posted in: Attorney Marketing | 0

"Scales of Justice" button (Gold)Now a days, you can’t sit down on a bus bench without being bombarded by advertisements from attorneys. Part of the reason we’re seeing such an influx of attorney ads is the recessions, as law school applications nearly tripled during this time.

Now, 8 years later, we’re dealing with the fall out. 3 times more attorneys are flooding the market place and with the big guys closing their doors to hiring, these attorneys are opening up their own shops.

That means your firm has to be more vigilant than ever to avoid getting sucked in these cheesy ads and still bring in new clients.

Social Media

Your son or daughter probably can;t get off their phones at diner time with applications like SnapChat and Instagram. If you want to stay ahead of the curve, its best that you find a way to join the party. Look into mediums like Facebook and Pinterest, where there is more of an adult crowd. Both of these platforms have a high engagement rate for users as well as offer advertisement opportunities. For just a couple of bucks a day you can reach hundreds of new viewers and bring them to your website.

Radio Ads

I know they can come off a little bit cheesy, but hey, they work! There is a reason why you can;t get that little jingle out of your head from the DUI attorney or personal injury attorney. They can be a little bit expensive but finding the money within your budget can go a long way for branding purposes as well s exposure.

SEO

SEO, short for search engine optimization, is when you optimize your website to show up higher in search engines. For example, if someone searches for “attorneys in Miami”, you can have your website show up first. This is a very powerful (but VERY expensive) form of online marketing, and it’s best to find the right company to handle this for you. We suggest that you come up with a method to find these companies and share it with us. If you have any ideas on the top SEO agencies in your area, or if you have any connections, please contact us. image for attorney marketing

PPC Ads

PPC ads, or Pay Per Click Ads, are the little text ads that you see show up in Google and Bing. These ads are very similar to SEO except you only pay when someone clicks on your ad. These clicks can range anywhere from $1 to $150, depending on your niche. We suggest you find an agency that does PPC ads and hire them to handle your campaign. These can get very complicated and we don’t advise you to tackle this yourself.

Cold Calling

Ah, yes, we know – your office probably gets hit hard with cold calls on a daily basis. But at the end of the day, cold calling is the most cost effective form of marketing and it has the highest ROI. All you need to perform cold calling is a cell phone (preferably land line for clarity purposes) and a brass set of balls. You are going to hear “NO” 999 out of 1,000, but that one time you make a sale it’s well worth it. Trust me, there is no feeling in the world like closing a sale from someone you don’t even know!

Albeit short, this list of 5 should help you get well on your way to finding new clients. There are literally a million ways to skin a cat with this, and if you have any more suggestions please contact us or submit a guest post.

Submitting a guest post will get you featured right here on the home page of this blog. We even allow links back to your website if the article is good enough.

In addition, it gets sent out through a social media blast to all of our fans so your brand gets completely new exposure.