The internet is changing. Fast.
There is no greater example of how much the online landscape has changed than for attorneys.
This time last year online marketing for attorneys was easy. Set up some PPC ads, build some contextual links to a home page and post some Facebook updates and you were good!
High rankings in search engines are much harder to come by now.
It requires the use of great, original and shareable content that generates inbound links on autopilot. The problem is, this type of content is extremely difficult to come by.
This post will explore how to write great content for Attorneys for online marketing in 2015 and beyond.
There are two pieces of content that I want to reference for this article.
In his latest piece about seo for lawyers, Ryan goes into great detail about content marketing for the purpose of SEO. He makes the outstanding points that no one is going to link directly to your home page anymore. It contains nothing but brand information and the other site has nothing to gain from sending their audience there.
However, you do have much to gain from creating content and doing link outreach and building links to deep blog posts. This is the type of content that other website’s will gladly link to. He notes that you can use things like in depth guides, case studies and video blogging to drum up the interest from other sites. After than it’s up to you to push it through social media channels and manual link outreach.
Read the pull post here: http://webris.org/complete-guide-to-seo-for-lawyers-attorneys/
The next piece of content I’d like to discuss comes from Rand Fishkin, CEO and founder of the most famous SEO software on the planet, Moz.
Rand recently stepped down as CEO but has taken on the role of influencer and creator. He is the lead creative director for their blog that does well over 10,000,000 visits each year.
My favorite piece of his is a slideshare document, titled Why Content Fails. This is honestly one of y favorite pieces of content on the web of all time.
It goes into great detail about how to create the right content for your audience, how to promote your content and how to get that content to rank in search engines. He firmly believes that content marketing is the SEO of 2015 and beyond. After reading through the slides, he’s very difficult to disagree with.
What do you think? What is the way ahead for SEO in 2015 and beyond? Is it content? Is it links?
Only time will tell.